Cookie Policy
This Cookie Policy explains how Bestax Chartered Accountants “Bestax,” “we,” “our,” or “us” uses cookies and similar technologies on our website at https://bestaxca.com and its sub-domains.
By using our website, you agree to our use of cookies in accordance with this Policy. You can control and manage cookies as explained below.
1. What Are Cookies?
Cookies are small text files that are placed on your device, such as a computer, tablet, or mobile, when you visit a website.
They are widely used to make websites work, to make them more efficient, and to provide information to the website owner.
Cookies may be “session” cookies, which are deleted when you close your browser, or “persistent” cookies, which remain on your device until they expire or you delete them.
We also use similar technologies such as web beacons, pixels, and tags, which we refer to collectively as “cookies” in this Policy.
2. Why We Use Cookies
We use cookies to:
- Enable core website functionality and security.
- Remember your preferences and settings.
- Understand how visitors use our website so we can improve it.
- Measure the performance of our content and marketing.
- Deliver and measure relevant advertising where you have consented.
3. Categories of Cookies We Use
a) Strictly Necessary Cookies
These cookies are essential for our website to function and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting privacy preferences, completing forms, or navigating the site. The website cannot function properly without these cookies, and they do not require your consent.
b) Performance and Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are most and least popular and how visitors move around the site. The information is aggregated and, where possible, anonymised. We use tools such as Google Analytics for this purpose.
c) Functional Cookies
These cookies enable enhanced functionality and personalisation, such as remembering your choices and supporting embedded content, including maps, chat, or appointment-booking tools. If you do not allow these cookies, some features may not function properly.
d) Advertising and Targeting Cookies
These cookies may be set through our website by us or our advertising partners, such as Meta/Facebook, to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly identifiable information but are based on uniquely identifying your browser and device.
4. Cookies and Third-Party Services on Our Site
The specific cookies on our website may include those listed below. This table should be verified against an actual cookie scan of your live site and updated accordingly.
| Provider | Purpose | Category | Typical Duration |
|---|
| Bestax / WordPress | Session management, security, and site functionality. | Strictly Necessary | Session – 12 months |
| Zoho | Operation of inquiry/contact forms and appointment bookings. | Strictly Necessary / Functional | Session – 12 months |
| Google Analytics | Website usage and traffic analysis. | Performance / Analytics | Up to 24 months |
| Meta / Facebook Pixel | Advertising measurement and retargeting. | Advertising / Targeting | Up to 12 months |
| Google Maps / Embedded Media | Display of maps and embedded content. | Functional | Session – 12 months |
Swipe the table on mobile to view all columns.
5. Your Consent and Managing Preferences
Strictly necessary cookies are essential for our website to operate and do not require your consent.
You can manage and disable other non-essential cookies at any time through your browser settings, as described in Section 6 below.
Disabling cookies will not affect the lawfulness of any processing carried out before you do so.
6. How to Control Cookies Through Your Browser
Most web browsers allow you to control cookies through their settings. You can usually set your browser to block or delete cookies, or to alert you when cookies are being sent.
Please note that if you block strictly necessary cookies, parts of our website may not work correctly.
You can usually manage cookies through the following browser settings:
- Google Chrome: Settings → Privacy and security → Cookies and other site data.
- Mozilla Firefox: Settings → Privacy & Security.
- Safari: Preferences → Privacy.
- Microsoft Edge: Settings → Cookies and site permissions.
To opt out of Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on.
7. Do Not Track
Some browsers offer a “Do Not Track” “DNT” signal.
As there is currently no industry standard for responding to DNT signals, our website does not respond to them differently.
You can, however, manage cookies through your browser settings as described in Section 6.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for operational, legal, or regulatory reasons.
Any changes will be posted on this page with a revised “Last Updated” date.
9. Contact Us
If you have any questions about our use of cookies, please contact us:
This Cookie Policy is provided for general informational purposes and does not constitute legal advice. The cookie table should be verified against a live cookie scan, and the Policy should be reviewed by qualified legal counsel before publication.